Toronto Native and OVO associate P. Reign drops his latest cut “I Need It All” featuring Capo exclusively through TheSource.com. During a press run before his Take Care release, Drake appeared on Toronto’s FLOW 93.5 where he previewed this track and spoke about P. Reign. Download and stream “I Need It All” produced by Beat Merchant below and expect a whole lot more from P. Reign soon.
Gotta hand it to The Chef for actually putting his money where his mouth is and actually following through thus far with the label tings. What I mean is…he’s actually getting (or already has) an office on Yonge Street and has officially signed Era to the label. We’ve seen way too many rappers-turned-label-owners flake when it really came down to the business (as well as people like Matthew Knowles saying they’ll be setting up shop on T.O. to tap in to our talent) so I’d say things are looking mad optimistic right about now. Now lets see how the first release goes. Def looking forward to it. Shouts to Era mang. Happy for you for real.
Peep some footage from the signing party last Thursday night courtesy of TorontoRappers.com.