Yo, NOW! Don’t think this absolves you of your sins. Addi’s point still holds true. You just got lucky that this issue was coincidentally scheduled for release the same week as his letter. Anyways…shouts to the Boi-1da. Congrats on everything amigo.
Grammy Award-winning producer Matthew Samuels has taken the music industry by storm, cranking out hits for Drake, Eminem and many more. Still, the Canadian beatsmith is thrilled at the possibility of going home with a Juno.
By Jason Richards
Given the hot streak he’s been on for the past two years – and the 2011 Grammys on his shelf – it’s kinda cool that Boi-1Da can still get excited about the Juno Awards.
With characteristic humility, the beatmaking producer from Toronto, born Matthew Samuels, says he’s honoured to be recognized in his home country.
He has credits on records nominated in four categories at this year’s show: Eminem’s Recovery (international album of the year), Drake’s Thank Me Later (album of the year and rap recording of the year) and Drake’s Fireworks (songwriter of the year).
For those keeping score, Thank Me Later was the eighth-highest-selling album of 2010. Recovery was number one. Boi-1da (pronounced Boy Wonder) produced Over, and Not Afraid, the lead singles on both. The latter has an astronomical 213 million-plus hits on YouTube.
According to Samuels, those figures represent vindication.
“Some people had doubts about me, thinking I was just lucky with the songs that were out before,” the 24-year-old says. “But they can see now it’s something I really work hard at, that I put my heart into, and it’s paying off.”